The End of Marketing as We Know It (Paperback or Softback)
“The End of Marketing as We Know It” by Sergio Zyman is a trade paperback published by HarperCollins in 2000. This book, part of the HarperBusiness brand, delves into the world of business and economics, specifically focusing on marketing and general topics within the field. With 272 pages, this reprint edition offers insights and perspectives on how marketing is evolving in the modern world, making it a valuable resource for both professionals and enthusiasts in the field.