Brand Hijack : Marketing Without Marketing by Alex Wipperfurth (2005, Hardcover)
A thought-provoking and influential book on modern marketing. The book is in very good condition. The pages are clean with no highlighting, writing, or notes. A simple label with the title is on the front.
Brand Hijack : Marketing Without Marketing by Alex Wipperfurth (2005, Hardcover)
A thought-provoking and influential book on modern marketing. The book is in very good condition. The pages are clean with no highlighting, writing, or notes. A simple label with the title is on the front.
Brand Hijack : Marketing Without Marketing by Alex Wipperfurth (2005, HC, *LN*)
Don’t let the all- too-clever subtitle fool you. Far from representing the absence of marketing, this book describes the most complex sort of marketing possible, as well as the least understood.