Marketing: Real People, Real Choices-Paperback, by Michael R. – 9780136810384
“Marketing Real People, Real Choices” is a comprehensive textbook by authors Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart, published by Pearson Books in 2021. This paperback book, with a total of 640 pages, is designed for a college audience interested in economics and business marketing. The book features real-life scenarios and examples to help students understand the complexities of marketing in a practical and engaging manner. With illustrations and insightful content, this textbook is a valuable resource for those studying in the field of commerce and marketing.
Marketing: Real People, Real Choices – Paperback, by Michael R. Solomon – V.Good
“Marketing: Real People, Real Choices” is a comprehensive textbook authored by Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart. Published by Pearson Books in 2021, this paperback edition is designed for a college audience studying economics and business. The book covers topics in commerce and marketing, offering valuable insights into the decision-making processes of real people in various market settings. With 632 pages filled with practical examples and illustrations, this textbook provides a detailed exploration of marketing strategies and principles to help readers understand the complexities of the industry.