Strategic Management of Technological Innovation by Schilling

The product is a hardcover book titled “Strategic Management of Technological Innovation” by author Melissa A. Schilling. Published in 2019 by McGraw-Hill Higher Education, the book falls under the genre of Business & Economics, specifically focusing on Strategic Planning. With 345 pages, this book offers valuable insights and strategies for managing technological innovation within a business context. The book also includes illustrations to enhance the content and cater to a diverse audience interested in learning about effective approaches to technological innovation.