Marketing: Real People, Real Choices – Paperback, by Michael R. Solomon – V.Good
“Marketing: Real People, Real Choices” is a comprehensive textbook authored by Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart. Published by Pearson Books in 2021, this paperback edition is designed for a college audience studying economics and business. The book covers topics in commerce and marketing, offering valuable insights into the decision-making processes of real people in various market settings. With 632 pages filled with practical examples and illustrations, this textbook provides a detailed exploration of marketing strategies and principles to help readers understand the complexities of the industry.